Today, Search.com, a new Gen AI platform that has flipped the script on chat-based search to reward users and publishers, released its first white paper, The Keyword is Dying – Long Live Intent, declaring that organic SEO keywords are losing effectiveness, social feeds have lost relevance and generative AI — through interfaces, agents, and tools — has become the new front door to the Internet. The Internet will continue its biggest transformation, sans keywords.
Since June, Search.com has grown 90% organically, and is expected to enjoy a compounded growth to almost 1,200% annually. This surge is not a niche trend, but evidence of a structural shift in how people discover, navigate and act online.
“When 42% of users are asking conversational questions instead of using keywords, it’s clear we’ve crossed into a new era,” said Melissa Anderson, President of Search.com, a division of Public Good. “Intent-based AI isn’t the future, it’s happening now. The platforms that adapt to this will shape the next phase of the Internet.”
Search.com is redefining how people discover and interact with information online. By replacing keyword-driven search with intent-driven AI, Search.com is building the next generation of the Internet.
In addition, unlike other Gen AI search engines, the company partners directly with publishers: ingesting content only with permission, paying fairly, and providing technology in return. Many leading news and content partners are currently adopting Search.com-powered AI search to replace traditional keyword search.
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