Machine Learning

Seismic Summer 2021 Release Reveals Next Steps in AI/ML Vision


Seismic advances AI-guided selling features, including smart content recommendations, at this week’s Forrester B2B Summit North America virtual event

Seismic, the industry-leading sales enablement platform provider, today revealed more details of its new AI engine, Seismic Aura. With the ability to access the industry’s largest amount of in-platform and third-party data, Aura gives sellers intelligent recommendations on how to effectively engage with buyers, advance deals, and uncover new opportunities.

Today’s sellers are faced with competing priorities, content overload, time-consuming training, and other demands that keep them from the actual work of selling. Seismic’s Aura AI engine takes the guesswork out of how to interact with a buyer by delivering personalized, relevant content recommendations based on data from similar buyers. Aura also provides helpful context like customer engagement history and engagements with other company representatives. Sellers can spend more time building relationships and establishing trust with their buyers, and ultimately, winning more deals.

“The modern salesperson is constantly pulled in multiple directions, leading to information overload and decision fatigue on what to do next. Aura’s content recommendations act as the seller’s sidekick, helping them eliminate the noise and avoid missing the next important engagement moment,” said Doug Winter, CEO and Co-founder, Seismic. “Our approach to AI combines the best of human and artificial intelligence to give sellers a competitive edge and more time back in their day to engage with buyers. I can’t wait for more Seismic customers to see what Aura will do for them.”

Seismic will share more about the company’s AI vision at this week’s Forrester B2B Summit North America. Attendees can learn more about AI’s role in sales in a session on Tuesday, May 4, “How Intel Enables Sales Productivity Through AI,” featuring Seismic VP, Product Marketing, Jam Khan in conversation with Jake Tatel, Global Director, Sales Enablement & Productivity at Intel. Tatel and Khan will speak to how AI is playing an essential role in simplifying the time-consuming, complex tasks that have traditionally made selling difficult.

“We’re excited to work with Seismic to integrate artificial intelligence and machine learning solutions into our sales content enablement processes,” said Tatel. “The digital-first buying experience we’re seeing right now means sales teams have to engage buyers with the best content possible, in the moments that matter. There’s never been a better time to realize the promise of AI to create a more productive sales force.”

In addition, Forrester B2B Summit attendees can view a product demo session led by Seismic Sales Engineer Aly Galvin titled “The Next Era of AI-Guided Selling.” Galvin’s session will showcase how sellers can use Aura’s smart content recommendations to lead with a more proactive, contextually engaging approach.

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