Machine Learning

Sift Tops in All Fraud Prevention Categories in G2’s Fall 2024 Reports

AI-powered fraud prevention platform outpaces all companies in Fraud Detection, Risk-Based Authentication, and E-commerce Fraud Protection based on hundreds of customer reviews

Sift, the AI-powered fraud platform securing digital trust for leading global businesses, today announced that it has achieved the number one ranking in all three fraud prevention-related categories in G2’s Fall 2024 Reports: Fraud Detection, Risk-Based Authentication, and E-commerce Fraud Protection. With thousands of customer reviews fueling G2’s rankings, Sift’s top ranking is based on a number of factors including customer satisfaction, ease of use, and the effectiveness of its fraud prevention solutions.

G2 is the world’s largest and most trusted software marketplace, and its rankings are determined primarily by authentic user reviews and market presence. With over 150,000 software products and services featured on G2, only the top-ranked are recognized each quarter based on category, company size, location, and report type.

“As fraud actors embrace new technologies like generative AI to steal from consumers and businesses, AI-powered fraud solutions have become a business necessity to fight back,” said Armen Najarian, Sift’s Chief Marketing Officer. “Earning the top spot in all three fraud categories in G2’s latest reports is powerful validation that Sift’s approach is winning in the market, and that our platform effectively protects our customers from evolving digital risk, allowing them to grow fearlessly.”

“We typically see only around 10% of all vendors on G2 appear in our quarterly Market Reports, so it’s a major accomplishment that Sift has been recognized this season,” said Sara Rossio, Chief Product Officer at G2. “We extend our congratulations to Sift for receiving praise through authentic customer reviews, powering its rankings on the world’s largest and most trusted software marketplace.”

Highlights of recent Sift user reviews on G2 include:

  • This is obviously the only program any merchant needs to cover all aspects of possible fraud. Sift has helped us base major fraud decisions more so than any other platform. Sift helps us narrow down bot farms, identify fraud quickly, and their customer service team stays very involved.”
  • Sift can analyze multiple types of fraud, including payment fraud, account takeover, content abuse, and promo abuse. This makes it a versatile solution for businesses with various fraud risks. Sift also provides real-time analysis of transactions, allowing us to act on potential fraud immediately.”
  • Sift is excellent! It gives me everything I need to complete my reviews, making me feel secure about the decision I’m making.”
  • Incredible tool to catch fraudsters — Sift is a powerful tool for risk management and fraud prevention, offering accuracy, flexibility, and real-time capabilities. Highly recommended for businesses seeking to strengthen their fraud prevention strategies.”
  • Expert-built models. Sift’s machine learning models are built and refined by experienced fraud prevention experts. Its platform supports businesses worldwide, adapting to regional fraud patterns. Sift helps us to expand globally safely without the pressure of fraud.”

Learn more about what real users have to say about Sift on G2’s review page.

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