Spanner and Copilot.cx, two leaders in mobile and IoT innovation, today announced their partnership to provide consumer electronics brands a competitive advantage in user experience and engagement. This partnership provides a full-circle solution for brands that are entering the fiercely competitive smart consumer electronics market while enabling them to plan their entire user journey, from UX/UI development to post-purchase mobile app/email engagement.
Spanner’s holistic, user-centric approach to product development aligns with Copilot.cx’s engagement methodologies of user segmentation and customized mobile engagement. Leading this shift in design and engagement approach will enable IoT brands to properly map their user journey and untap the full lifecycle potential of every user.
After the product development phase is completed by Spanner, Copilot.cx enables brands to generate automated in-app and email-based communications designed to help them build lasting relationships with their end users. Effective campaigns can be deployed to help new users overcome set up challenges in real time, increase a product’s positive online reviews, or create upsell and cross-sell opportunities that enhance the customer’s experience.
“We are honored to partner with Spanner. The evolution of IoT dictates that brands must think beyond the transactional user mindset and map out the full product/user relationship.’ said Tsiki Naftaly, Founder and CRO at Copilot.cx. “The lifetime value that each user can contribute to a brand is enormous. Working with companies like Spanner and Copilot.cx will enable brands to develop a roadmap to continuously benefit from their users and vice versa.”
“Spanner is thrilled to partner with Copilot, combining our deep skills, wisdom and experience to bring more value to our respective clients,” said Arne Lang-Ree Founder and CDO, Spanner. For agencies like ours in the creative services industry, broad and diverse networks of partners are key resources in bringing value to our clients. Connecting with Copilot is a big lift for us as we strive to stay ahead of the curve at the intersection of IoT and user experience.”
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