The new functionality delivers contextually relevant video for publishers to complement their locally-focused editorial. Why is this awesome?
- It’s automated!
- It’s generated using content already established and publisher-provided!
- Content includes contextually relevant video covering anything a publisher wants including local news, high school sports, weather, real estate, traffic and more!
STN Video announces another advanced tool to help publishers deliver the most relevant and engaging video to their users called AI-Created Local Stories.
AI-Created Local Stories is a publisher’s dream–an automated approach to online video creation utilizing contextually relevant content, and as with our entire suite of offerings, still with absolutely zero work on behalf of the publisher. The video is generated by leveraging publisher-provided and public information, local data sources, and rss feeds to create a unique piece of content that complements the source story. AI-Created Local Stories supplies publishers with contextually relevant video where they may not otherwise be able to create it or source it on their own for local news, high school sports, weather, real estate, traffic and much more.
“To support publishers and complement their own content creation, we have built the largest portfolio of premium content in North America with over 1 million current videos; however, in order to ensure we always have contextually relevant content, we’ve taken our AI technology one step further to allow local video to be created from publisher and public content that ensures we’ll have relevant video for even the most local story,” says Matthew Watson, CEO of STN Video. “We’ve added this functionality to our leading, still no cost, Online Video Platform (OVP) to continue to help publishers. Every article they want can have engaging, revenue-generating video that’s relevant to their users.”
AI-Created Local Stories is the latest product release to STN’s OVP that gives publishers relevant and engaging video content. Recently, STN Video released an advanced recirculation tool that helps publishers keep users on-page while informing them of the most trending content on their site.
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