Tequity welcomes Ben McCarthy as a Strategic Advisor

Ben Adds Extensive Salesforce Market Knowledge

Tequity, a leading North American M&A Advisory firm specializing in global Enterprise B2B SaaS, Cloud, and IT company transactions, is pleased to share that Ben McCarthy – aka “Salesforce Ben” – has joined Tequity as a Strategic Advisor.

Tequity is a known leader in M&A in the Salesforce ecosystem, having successfully completed 24 deals globally with Salesforce consulting and ISV partners. The addition of Ben to our team reinforces our continued commitment to providing expertise to clients and companies across this market.

“I’m thrilled to be joining the Tequity team as a strategic advisor and look forward to being more active in the Salesforce M&A market. Over my 12 years in Salesforce, I’ve seen the market change so much, and M&A has contributed massively to the growth and diversification of the ecosystem. As we enter into the new age of Einstein & Artificial Intelligence, I’m excited at the prospect of the Salesforce startup ecosystem continuing to innovate, as it has done for the past 25 years,” stated Ben McCarthy. “Tequity are the clear leaders when it comes to M&A advisory in the Salesforce ecosystem, and I look forward to learning from the experiences of Alex and the whole team.”

Alex MacKay, President & Co-Founder at Tequity Advisors added “We are excited to have Ben joining us. Having met and talked with him on many occasions over the past five years, it became clear that we think a lot alike, and we also share a keen interest in the success of the SFDC ecosystem. Together we will continue to nurture our joint goals in support of Salesforce’s continued growth. Welcome to the team Ben!”

Ben McCarthy has been involved in the Salesforce ecosystem for the past 12 years and is the founder of, the largest community-powered Salesforce media platform that has over 1.2m monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.

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