Combined Entity Will Offer Market Leading Analyst & Media Services Commencing with Upcoming RSA Conference and Six Five Summit
- Techstrong is a leading tech sector media platform for professionals and companies, known for highly effective curated tech audiences by views and visited channels
- Integrated as a business unit of The Futurum Group, the combined media platform will create the broadest tech content offering and distribution available, with live and virtual event coverage, podcasts, learning webinars, and leading category-specific destinations
- Techstrong’s executive team will continue to lead its distribution channels, marketing solutions and popular ‘pulsemeter’ for live audience polling, bolstering The Futurum Group’s market-leading offerings
The Futurum Group, a leading global tech advisory, intelligence, and research firm, has agreed to acquire media company Techstrong Group, the power source for people and technology. Founded in 2013, MediaOps dba “Techstrong Group” is the publisher of tech community sites such as DevOps.com, Security Boulevard, Cloud Native Now, Techstrong.ai, and more. Techstrong services include buyer intent analytics, demand generation, IT buyer journey development, and overall B2B buyer insights.
Covering the sector’s most sought-after areas of interest, Techstrong serves professionals with rich content encompassing DevOps, cloud, cloud-native, cybersecurity, IT service management, digital transformation, and AI. With leading market segmentation and audience targeting strategies, brands featured in its programs reach millions of unique monthly views and more than 15M views worldwide annually.
The announced acquisition will include distribution infrastructure, marketing channels, programs, IP, and proprietary lead generation engines. Techstrong’s most in-demand solutions include Live onsite and event broadcasts, virtual interviews, learning webinars, and custom content.
Some of the industry’s strongest tailwinds and growth catalysts, such as careers and salary topics, AI in the workforce, and productivity, have all empowered brands like DevOps.com to grow 32% YoY in traffic, surpassing 3M unique views. The sector’s most visited brands within Techstrong Group’s network include DevOps.com, Digital CxO, Security Boulevard, Cloud Native Now, and, most recently, Techstrong.TV.
“The state of the tech media and analyst industry has continued to evolve over these last few years. To succeed in today’s environment, it is imperative to have critical mass in terms of coverage and presence. The combination of Techstrong’s brands and offerings with The Futurum Group’s stable of analysts, media, and intelligence creates a market-leading organization that can dominate in these changing times,” said Alan Shimel, founder and CEO of Techstrong Group. “My experience is that when market conditions change, they create the opportunity to do great things, building the next generation of successful companies. Together, we’re positioned to be part of that next wave of great companies.”
The Futurum Group’s media arm ‘Six Five Media’ will begin distributing content over Techstrong’s channels starting June 2024 as part of its annual Six Five Summit, a virtual 3-day event. The Futurum Group will also be featured in Techstrong’s existing distribution network, which includes analyst opinion and thought leadership segments, market research, Tech Field Day programs, Signal65 lab and product insights, and special events. The two companies are set to create the broadest offering of tech content for in-depth innovation, technology, and thought leadership.
“The Futurum Group is deeply committed to providing measurable value to our clients. Adding Techstrong Group will immediately expand our scope in distributing research, media, and analysis and support a better understanding of the IT Buyers’ Journey matching vendors and IT leaders,” said Daniel Newman, CEO of The Futurum Group. I couldn’t be more excited about the deep synergies that exist between Futurum and Techstrong, and I am thrilled to bring additional value to our mission to deliver to our customers,” he added.
“Our collective efforts will better serve the interests of the IT community in an era where the pace of innovation is outpacing the ability to make truly informed decisions,” says Mike Vizard, Chief Content Officer of Techstrong Group. “The news, analysis, and technology advice distributed via our combined media sites will ensure IT professionals have the insights and perspective required to consistently make the best tactical and strategic decisions possible.”
The Futurum Group: Home – The Futurum Group
Techstrong: Techstrong Group
The Six Five Summit: About – The Six Five Summit
Client quotes:
Dan O’Brien VP, Analyst Relations, IBM
In recent years, we’ve seen a significant shift in analyst and technology media landscape as business model changes and M&A has reshaped the industry. This has prompted vendors to look for solutions that bring together research and executive advisory, data & market intelligence, product validation, and IT buyer insights into an integrated value proposition.
Having a partner that can identify market opportunities, help shape a winning message, align product-market fit, and target/reach buyers creates the basis for a strategic relationship and value multiplier. Having had successful engagements with both The Futurum Group and Techstrong, I can see how the combined entity will create an end to end value proposition and address the biggest challenges facing analyst relations, communications, and marketing teams across the brand to demand spectrum.
Shlomi Ben Haim, CEO JFrog
Organizations that drive innovation and foster value creation must constantly push the boundaries of technological advancement and relevance. They need the courage to disrupt norms and embrace a bold mindset. That’s what originally brought JFrog to engage with Techstrong in creative, timely, and audience-drawing. In today’s dynamic and digital environment, thought leaders must be omnipresent and offer accessible insights.
With the credibility of The Futurum Group and Techstrong’s presence at the center of tech, I envision a world stage over which companies can continue to reach their audiences, enable them to consistently explore new market segments, and make a tangible impact that can be measured.
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