Software/ platforms

Transcend named as a Major Player in the IDC MarketScape Assessment

“Transcend fully automates many of the cumbersome and menial aspects of compliance,” notes IDC MarketScape report.

Transcend (, the leading data privacy & governance infrastructure company, has been positioned in the ‘Major Players’ Category in the “IDC MarketScape: Worldwide Data Privacy Compliance Software 2023 Vendor Assessment (doc #US49841923, September 2023)”, released today.

The IDC MarketScape report noted, “Transcend is fast-growing enterprise software vendor that bills itself as a governance layer for enterprise. Transcend has deep Silicon Valley roots and is driven by a C-suite that has significant experience in the technology world.”

The IDC MarketScape noted the following Strengths in two key areas:

Ability to Handle Complex Infrastructure

  • Targets the biggest enterprises
  • Seamless integrations
  • Fast, painless implementations

Consent Management

  • Dynamically manages and administers consent preferences
  • Understands the importance regulators put on processing consent

“We’re incredibly passionate about setting an entirely new standard for what customers should expect from privacy partners in the industry,” said Ben Brook, Co-Founder and CEO of Transcend. “We believe this IDC MarketScape report validates that customers rely on Transcend to make order out of chaos as we automate many of the cumbersome and menial aspects of compliance for even the largest enterprises.”

This study includes an evaluation of 12 worldwide privacy vendors selling to end users. The IDC MarketScape report evaluates current product vendor capabilities and long-term strategies that impact their ability to service customers and gain market share.

“Unlike many competitors, Transcend understands the importance that regulators put on processing consent and managing consent eliminates a chunk of risk. Automating and removing manual processes from consent management is a feather in Transcend’s cap,” said Ryan O’Leary, Research Director for IDC’s Security and Trust program and author of the new IDC MarketScape report.

Alongside Transcend’s differentiated consent management solution, the IDC MarketScape also highlighted Transcend’s approach to handling complex infrastructure via integrations as a strength. The report noted that the Transcend platform “integrates with the majority of data sources that organizations store sensitive information today” and that “customers reported that the integrations were seamless despite the patchwork of data sources Transcend was required to integrate into.”

Transcend helps some of the world’s largest and most well-known brands navigate the complex landscape of data privacy regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other global privacy laws. With Transcend’s privacy management platform, companies can easily automate data subject access requests, manage consent preferences, and streamline privacy compliance efforts.

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