Turbine Labs, the AI-powered executive intelligence platform that dramatically reduces executive information overload and media fatigue, announced the launch of its Thought Leadership Briefing product.
With information overload, misinformation, and media fatigue at all-time highs, audiences are seeking insights and inspiration from the organizations and institutions they trust. Original, authentic thought leadership content is well-suited to fill this need. However, executives and subject matter experts (SMEs) have struggled to consistently create high-quality content, not to mention measuring the ROI of their efforts. This is why most thought leadership campaigns fail after just six months.
Thought Leadership Briefing uses advanced AI technology to surface and match recent, reputable, and relevant news stories and influencer commentary with an organization’s existing thought leadership content. And detailed engagement analytics offer teams the actionable insights they need to precisely measure the ROI of their thought leadership campaigns.
“In today’s market, credibility is everything. With Thought Leadership Briefing, audiences not only receive the original content they’re seeking, but the added benefit of high-quality media stories and influencer commentary that affirm and validate the thought leader’s position,” said Leigh Fatzinger, Founder and CEO of Turbine Labs. “The end product offers readers an entirely new way to experience thought leadership content, resulting in engagement that’s a staggering 4-10 times greater than traditional email, blogs, or social posts,” he said.
Thought Leadership Briefing is available from Turbine Labs, with a limited number of free product enhancements being offered to early customers through September 30. Thought Leadership Briefing is designed for organizations with audiences ranging from 50-50,000 stakeholders, subscribers, prospects, and media contacts, with a range of subscription price points to meet the needs of most organizational budgets.
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