Within3, the company that pioneered insights management for life sciences, today unveiled Launch Intelligence™, powered by Know Everything™, marking the next chapter in how life sciences teams make critical decisions. By unifying fragmented data into a single, real-time market view, Launch Intelligence™ ensures teams can act with clarity in an environment where product launches carry enormous cost and risk.
Pharmaceutical organizations face a growing challenge: mountains of disconnected data across field activity, HCP engagement, congress sentiment, claims, publications, and social channels. Without a way to connect these signals, critical decisions are often delayed or made on incomplete information. Deloitte research shows that one-third of drug launches fail to meet market expectations, most often due to gaps in market access and product differentiation. This highlights the urgent need for better launch intelligence and connected decision-making.
Launch Intelligence™ solves this problem by integrating and analyzing structured and unstructured client and Within3 data in real time, processing volumes far beyond the capacity of Generative AI. By rapidly surfacing the most relevant signals and transforming them into decision-ready intelligence, teams can make swift, confident adjustments to keep strategies on track throughout the product lifecycle. In a space where speed and product safety are paramount, this ensures actionable insights are timely, addressing the common challenge of delayed information that arrives too late to impact critical decisions.
How It Works
Launch Intelligence™ integrates customer data with Within3’s data to create a unified, real-time market view. Know Everything™ applies advanced life-science trained AI to analyze the most critical signals and delivers precise, actionable answers in minutes, not months. Expert services ensure findings are contextualized and aligned with customer strategy, creating a seamless connection between raw data and confident decisions.
Key Benefits of Launch Intelligence™
- Real-time market clarity: A single, holistic view across the most critical data sources.
- Faster, smarter insights: AI delivers answers in minutes, enabling confident decisions when timing is critical.
- More than a platform: Proprietary technology combined with expert services ensures maximum value and measurable impact.
“Drug development teams should never miss targets due to an inadequate understanding of the market,” said Lance Hill, CEO of Within3. “With Launch Intelligence™, our customers can transform siloed data into real-time clarity so they can move at the speed of launch, align smarter across teams, and make confident decisions.”
Within3 pioneered insights management and is now setting a new standard with Launch Intelligence™, helping life sciences organizations reduce risk, gain competitive advantage, and launch with confidence.
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