By personalizing first- and third-party search experiences with the help of AI, healthcare organizations can identify and address unique patient needs — and increase conversions in the process.
Yext, Inc. (NYSE: YEXT), the AI Search Company, today announced opportunities for healthcare organizations to drive personalized journeys to their providers and facilities with AI search.
With 4 in 5 consumers using search engines to find local information,* it’s critical for healthcare organizations to equip themselves with the tools to answer every patient’s unique needs. Yext’s search platform offers healthcare organizations a suite of solutions to optimize both first- and third-party search experiences with AI, making it possible for them to actually understand what patients are looking for and personalize their journey from there. Patients receive helpful, accurate answers, while the organizations benefit from increased conversions, insights, and trust.
“Healthcare organizations are starting to understand that every experience is a personal one — from the moment of a patient’s unique diagnosis, to the resources used and searches made to find care, to the actual experience in getting care,” said Carrie Liken, Head of Industry for Healthcare at Yext. “The AI-powered tools Yext offers will allow all healthcare organizations to understand how to serve their patients on an individualized level through search and drive a better patient experience overall.”
With Yext’s platform, healthcare organizations have the power to:
- Unify and syndicate data: Even if their provider and facility data is strewn across multiple sources, healthcare organizations can consolidate all of it into one Yext knowledge graph, a search-friendly database of answers. Whenever an update is made to data in the knowledge graph, that change will be instantly pushed to listings on more than 250 of the most popular search engines, maps, voice assistants, and more.
- Drive AI search experiences: By implementing Yext’s AI-powered site search solution, healthcare organizations can deliver the same search experience that patients expect from Google, on their own platforms. Yext’s AI search understands the natural language questions that patients ask on their website and responds with direct answers, including rich snippets, healthcare provider profiles, FAQs, maps, and more — not a list of hyperlinks to scroll through.
- Capture intent: For patients who prefer to start their journeys on third-party platforms, healthcare organizations can leverage Yext’s search optimized landing pages for providers and facilities to drive unbranded searches (searches that don’t mention a specific organization name) to their website.
- Inform through evaluation: Using Yext’s reputation management tools, healthcare organizations can monitor, respond, and generate reviews to instill trust, attract more patients, and improve their search ranking.
Yext has long been optimizing its AI search solutions for healthcare, among other industries. Most recently, it announced the availability of Find-a-Doc, an AI-powered search solution for healthcare organizations to improve the pre-appointment patient experience and for patients to identify the right provider for their needs on an organization’s website.
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