PatientBond, the leading consumer science-driven patient engagement SaaS provider, announces results from its partnership with WellDyne, a national pharmacy benefit manager (PBM) leveraging consumer science and technology to drive better clinical and financial outcomes.
“Healthcare is extremely personal and our business is a people business. Illuminating the patient behind the health condition creates a more personal experience,” says Manoj Kumar, Vice President of Products at WellDyne. “To help our team provide more personal service, promote adherence and actively engage members in managing their health, psychographic segmentation is one of the methods we employ.”
To achieve these goals, WellDyne used PatientBond’s extensive healthcare consumer market research and proprietary psychographic segmentation model. Members were assessed to determine where each individual fit within the five main personality types of psychographic segmentation. This approach allowed for better understanding of the personality, attitudes and core motivation of each individual, enabling the team to dynamically create highly effective, personalized custom messages.
When data and technology combine to allow for personalized communication, it leads to better outcomes. WellDyne achieved a 120% increase in text message engagement when messages were tailored for members using insights derived from PatientBond’s proprietary psychographic segmentation solution. In addition, 81% of members took action on text-based refill reminders and WellDyne noted a 36% increase in medication adherence. These results indicate patients are more successfully managing their health conditions.
“Fifty-five million prescriptions are abandoned at the pharmacy each year,” explains Justin Dearborn, CEO of PatientBond. “We strive to improve medication adherence through enhanced member and patient engagement for better health outcomes, and WellDyne is a great example of making this vision a reality.”
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