Lexalytics®, the leader in “words-first” machine learning and artificial intelligence, announced today that Zignal Labs, creator of the Impact Intelligence platform for measuring the evolution of opinion in real time, has chosen Lexalytics to extend its natural language processing (NLP) and text analytics capabilities to help marketers, communicators and analysts gain a greater understanding of perceptions across traditional and social media.
Zignal Labs has incorporated Lexalytics’ on-premises Salience™ engine to analyze media in real time, across multiple industries, including financial services, technology, healthcare, consumer products, sports, entertainment and more. With Lexalytics, Zignal’s customers can understand what people are saying about products, services or current events, categorize discussions into separate groupings and themes, and evaluate the sentiment of media coverage across multiple languages.
“With more people working from home, and the increase in online discourse caused by the COVID-19 crisis and social justice movements, we’ve seen an explosion in the amount of content we’re analyzing for our customers in all parts of the world and had a need to expand our NLP capabilities for international languages,” said Jonathan Dodson, CTO of Zignal Labs. “We chose Lexalytics because out of all of the market leaders we evaluated, they have the best combination of accuracy and performance, breadth of foreign language capabilities, scale and price, as well as an on-premises solution, offering maximum tuning and features while keeping data processing costs to a minimum.”
“We’re thrilled Zignal Labs has chosen Lexalytics to handle the natural language processing for its Impact Intelligence Platform,” said Jeff Catlin, CEO of Lexalytics. “In these uncertain times, it’s more important than ever for companies to have a clear understanding of how their brands and campaigns are being perceived in the marketplace over time, and Zignal offers one of the best platforms to do just that.”
Zignal Labs develops insights through the processing of billions of documents per month for some of the world’s largest organizations in sectors including financial, healthcare, pharma, technology, energy and the public sector. Widely recognized as a leader in disinformation/misinformation mitigation, the company’s platform is distinguished for its blend of automation detection, social listening and media monitoring capabilities.
