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AI Analytics Platform Hypersonix To Drive Grocery Brand Bashas’ Ops

Bashas’ Family of Stores has deployed Hypersonix, the AI-driven analytics platform offered on a subscription basis for grocery retailers and other high-volume consumer-commerce companies. Bashas’ chose Hypersonix’s cloud-based solution to support the company’s real-time merchandising, marketing and enterprise analytics needs. The deployment follows a successful, 90-day pilot program, and comes on the heels of Hypersonix’s $11.5M Series A funding, led by Intel Capital.

Bashas’ Family of Stores is a 3rd generation family-owned business founded in 1932 and is a community cornerstone in Arizona. With the grocery industry facing unprecedented change and fluctuating demand patterns due to COVID-19, Bashas’ required an analytics partner that empowered non-technical decision-makers to respond to real-time changes in shopper behavior, availability of merchandise and other trends.

“We look forward to seeing how Hypersonix can identify new growth opportunities from our data,” said Edward N. Basha III, president and chief executive officer of Bashas’ Family of Stores. “We believe in innovation and partnership and finding ways to support our teams with advanced tools they need to better serve our shoppers and our community.”

Built by former executives from SAP, PayPal and IBM, the Hypersonix Unified Data Analytics Platform harnesses data-driven insights without dependency on data analysts or information technology professionals. Unlike competing solutions, Hypersonix brings a Google-like experience to consumer commerce analytics. The company has replicated the simplicity of how one might “Google” something in their personal life, only at the enterprise level.

The platform’s accessibility means that Bashas’ decision makers can use text or voice to quickly query their data on their computer, tablet or smartphone. Hypersonix has enriched the experience with an intelligent decision agent named “Jarvix,” which leverages the latest innovations in Natural Language Processing (NLP).

“With Hypersonix, Bashas’ becomes one of the first regional grocery chains in the United States to embrace artificial intelligence in such a broad fashion,” said Todd P. Michaud, President and Chief Customer Officer of Hypersonix. “We are thrilled to be working with the team at Bashas’ as they embrace AI-driven analytics as a competitive edge. Like many retailers, Bashas’ is a data-rich environment that has benefited from the actionable insights our platform has brought autonomously to their team.”

“Hypersonix has an impressive and comprehensive all-in-one solution, ready out-of-the-box and they make it easy to integrate with existing data sources,” said Barry Craft, Vice President of Merchandising, Marketing, & Procurement for Bashas’. “Hypersonix has the right product capabilities to help grocery retailers like us find new opportunities to better serve our shoppers.”

For more information on how Hypersonix is being used by grocery retailers, please visit:

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