Can Robotics actually improve the way we manage our marketing activities? Turns out it can! Read more to know how robotics can be applied to marketing management.
“The marketing robots are coming!”
Yes, you heard it right, robots. But you don’t need to fear the robots. They are there to help us taking care of the marketing tactics. Lot of business owners or directors are investing in robots for their mundane tasks, not only to drive the digital transformation but also to increase and improve productivity and a more engaged workforce.
Now, software robots are driving innovation across marketing organization. While Robotic Process Automation frequently prioritized in back-office operations – including finance and technology, human resource, legal operations and many other mundane tasks, it is increasingly setting up the ground in the front office as well.
SMBs are yet not so keen on adopting to the robotics. One of the fore most barriers to adoption is simple resistance to change.Employee resistance, bad choice of software or lack of proper training – these all can lead to expensive failure. Instead of solving problems, a poorly planned and managed RPA rollout might end up creating problems for you.
Application of Robotics in Marketing Management:
RPA – Robotic Process Automation, which is the automation of business process using software tools – that perform repetitive tasks. With the help of RPA, repetitive tasks can be nearly reduced by 80%. According to a Forrester report, Intelligent Process Automation i.e. IPA or IA will generate $134 billion in labour value by 2022.
- Robots as Customer Service Representatives:
Robotic Process Automation is delivering a better customer experience. Why outsource your work to anyone when you can use a home-grown robot? Tech companies are producing robots to demonstrate new devices for inventions and to create a sense of innovation and progress.
Like for instance, when American Express Global Business Travel wanted to deliver better services to the customers that launched their trip recommender solution to offer hotel deal to the customers, who book flights or other travelling ways – based on their previous purchase and booking pattern behaviour. In this manner, the bot will help and save the customer’s time and money while giving them perfect suggestion and solution to the trip.
- Robots as Content Creators:
Can you guess where you can exactly use robots as writer? May be at the press or other workplaces where continuously content is being produced. Yes, it is one of the ways – bots can help us but how do we forget they are bots and not humans so they can go to places having natural calamities to cover up the news and updates for the content.
For instance, Los Angeles Times uses robots to report on earthquakes: they rely on an algorithm that pulls in data on magnitude, place and time from a US Geological Survey Site. Plus the sportswriters use robots to produce coverage of games.
- Robots as Call Centre Executives:
Not every time it is possible for the business owners or the other employees to get on a call or a cha to reply to the customer’s basic queries and for that they use a form of telecommunications infrastructure to communicate with suppliers and customers. Robots simplify a business’ call centre and handle incoming phone or Internet traffic to keep the phone lines open and running smoothly. Plus the robots place pre-recorded calls, appointment reminders, bill due dates and customer feedback surveys time to time.
- Robots as Trade Show Entertainers and Performers:
Have you been to any trade show lately? No, right? All thanks to Covid-19, no trade shows are happening. But at trade shows and exhibition events, a class of robots are used to entertain the audience and keep them busy. We have seen robots and robotic displays appearing in storefronts, in theme park attractions and in the television and film programs. These robots are especially designed to resemble real people while others represent fantasy figure or mechanical robots.
According to the Global Management and Strategy Consulting firm Zinnov, reported that the total enterprise spend on RPA was $2.3 billion globally in 2019 and it is projected to reach to $4 billion by the end of 2024. Almost more than 80% of RPA spend can be attributed to four industry sectors: Sales & Marketing, Banking & Finance, Healthcare and Telecom and Media.
For businesses ready to break free from old processes – it is suggestible to adopt to new process by implementing RPA – as the technology continues to improve, the range of application would also grow.