Correlated Partner Program continues to expand globally, adding 36 partners in 1H 2021 and driving 80% of new business
Axonius, the leader in cybersecurity asset management, announced today that CRN®, a brand of The Channel Company, has named Axonius to its 2021 Emerging Vendors list in the Security category. This annual list honors up-and-coming technology vendors—all six years old or younger—that have proven their commitment to innovation and growth within the larger IT channel. These vendors enable solution providers to tackle complex IT market challenges, increase bottom-line revenue across the board, and deliver customer-facing solutions that ensure the IT channel’s ongoing success well into the future.
Axonius is the first and only cybersecurity asset management platform that gives organizations a comprehensive asset inventory, uncovers security solution coverage gaps, and automatically validates and enforces security policies. Because every company is struggling to find and secure a massive sprawl of software, systems, and devices, demand for the Axonius Cybersecurity Asset Management continues to skyrocket, opening huge opportunities for partners.
“We deliver a solution that solves a real, pervasive challenge for security teams and makes all other cybersecurity tools more effective. Our virtual labs and easy deal registration enable partners to proceed through deals quickly, and the nature of our product opens up a valuable blueprint for additional services and cross-sell opportunities,” said Axonius Vice President of Worldwide Channels and Alliances Mark Daggett, who was recently recognized as a CRN 2021 Channel Chief. “Essentially, Axonius is easy to sell, easy to deploy, and financially rewarding for partners.”
The Axonius Correlated Partner Program has seen massive growth since its April 2020 inception, now counting more than 110 partners globally. The CRN 5-Star rated program added 36 partners in the first half of 2021, including many recognized leaders, which chose to partner with Axonius based on customer demand. During that time, more than 80% of new annual recurring revenue (ARR) has come through channel partnerships, and deal registrations have tripled.
Axonius takes an aggressive yet focused approach to growth by working strategically with top-tier partners and focusing on enablement. In 2021, the team saw 239 completed sales certifications. Axonius also launched a new three-tier SPIFF program that rewards partners throughout the sales cycle. From initial meeting to proof of concept to a closed-won deal, partners can earn up to $2,000. As part of the company’s “Great Tech. Big Check” award program for 2021, any partner who initiates and closes a deal for $500,000 or greater in ARR can earn $25,000. These incentives, along with a free 30-day cybersecurity asset assessment for all qualified channel prospects, are driving faster sales cycles and more lucrative deals for partners.
Following a $100 million in Series D funding round, Axonius continues to expand globally both through direct and channel pathways. The company has expanded its relationship with Exclusive Networks to extend to five new countries. To support rapidly increasing demand, the Axonius channel team has doubled in size since January and has several open job opportunities. Visit the Axonius career center to learn more or apply.
The Axonius Correlated Partner Program enables partners to solve their customers’ asset management challenges simply while driving growth and revenue. Partners include global leaders such as GuidePoint Security, Optiv, Trace3, and Orange Cyberdefense. Learn more about the Axonius Correlated Partner Program.
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