Software/ platforms

BetterCloud acquires G2 Track & strategic partnership with G2

The resulting SaaS Management Platform enables IT to optimize the business impact of cloud software,
combining award-winning SaaS operations with spend management intelligence and automation

BetterCloud, the leading SaaS Management Platform provider, announces the acquisition of the G2 Track product line from G2, the world’s largest and most trusted software marketplace. The acquisition serves to elevate how IT teams manage software application licenses and expenses. G2 Track delivers actionable insights and software tools to gain visibility and control of SaaS application costs by unifying disparate data across vendor contracts, product usage, spending, and user satisfaction, mapped to the world’s most comprehensive SaaS product and review taxonomy at G2.com. As part of this acquisition, BetterCloud and G2 also announce the formation of a partnership to create the preeminent source for SaaS product pricing, spend, and usage intelligence.

The addition of G2 Track to BetterCloud and the spend intelligence partnership creates the market’s most comprehensive SaaS management platform.  IT can optimize, operationalize, and secure their tech stack using intelligence to automate budgeting, spend management, user and file access, realizing continuous returns on software investments at reduced risks.  With the addition of G2 Track, BetterCloud serves nearly 2,500 companies, a community of IT teams supporting over 2 million users and $35B in annual buying transactions across 85,000 vendors. Through the creation of this innovative data network of IT buying intelligence, the partnership and acquisition will bolster the important alliance between IT and Finance leaders, fostering efficient growth.

Jesse Levin, CEO at BetterCloud, says, “CFOs reduced SaaS budgets, vendors and licenses last year and now are focused on sustainable cost containment. Contract negotiations and license reductions deliver one-time savings insufficient for enduring, efficient growth. Most SaaS vendors are introducing AI features to increase price as an offset to license declines. Shortly, AI autonomous agents will disrupt legacy SaaS user and license definitions.  Together, G2’s and BetterCloud’s unique data scale and market reach will create a trusted source for IT buyer clarity in the face of these operating complexities. With G2 Track, BetterCloud now empowers IT to automatically govern distributed software spending and license access. Today’s announcement builds on recent momentum shipping a record volume of product innovations and receiving recognition as a Top 50 Best Software Product.  Most importantly, this deal furthers our mission to elevate IT’s business impact at a critical moment where IT Directors balance supporting efficiency and productivity as the honest broker between Finance and business leaders.”

Godard Abel, CEO at G2, says “G2 continues to innovate around how to build independent sources of intelligence to help SaaS buyers and sellers. This new partnership with BetterCloud, which includes their acquisition of Track, accelerates G2’s ability to arm IT decision-makers with valuable buyer intelligence. We look forward to partnering with BetterCloud to unlock the collective wisdom of the IT buyer crowd and further our mission of being the ultimate destination for B2B software and services.” 

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