Big Data

Big Data Leader IRI Named a Recommended Audiences Provider

BrandVerge, a platform that connects media companies and advertisers, and IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, today announced that IRI has been selected as the recommended Audiences provider for advertisers on the BrandVerge platform.

BrandVerge removes hurdles from the traditional media review process by providing a digital marketplace for media sellers to post advertisement opportunity information, and media buyers to browse listings to find the right opportunity to reach their target consumers. Through this partnership, IRI will be listed as the recommended Audiences provider on the BrandVerge platform, giving advertisers the ability to seamlessly leverage IRI’s suite of media solutions to identify which targets deliver the best return for their ad spend, without having to undergo a separate request for proposal process. This partnership will help advertisers save time and money identifying and planning media opportunities while maximizing their return on advertising spend.

“We’re delighted to announce this new partnership with IRI, which will significantly streamline the process for advertisers to book media opportunities with confidence,” said Mollie Kehoe, co-founder of BrandVerge. “By connecting advertisers directly with IRI, we will be saving them months of research, planning and analysis that they would’ve had to endure through a normal RFP process. Now, they can begin optimizing their ad targeting and measurement efforts immediately, freeing up more time to focus on fostering creative collaboration to deliver premium breakthrough campaigns.”

“IRI is thrilled to partner with BrandVerge,” said Jennifer Pelino, executive vice president, IRI Media Center of Excellence. “Our industry-leading repository of multichannel retailer data, including more than 500 million shopper loyalty cards, makes us the perfect partner to help advertisers maximize campaign efficiency and effectiveness with purchase-based insights at all stages of an ad campaign. We look forward to connecting and developing long-term partnerships with media buyers in all industries to help them make the most out of their ad spend.”

IRI’s suite of end-to-end media resources that help advertisers maximize their ROAS includes:

  • Pre-campaign solutions to help target and activate the right audiences.
  • In-campaign solutions to help advertisers understand how to make their ads more effective in-flight.
  • Post-campaign solutions that deliver granular insights into how campaigns performed, and how they can improve in the future.

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