New Brand Reflects CloudBees’ Unique DevOps Perspective, Ultraviolet Color Palette Reflects Vision of Bees
CloudBees, one of the world’s preeminent software development platforms, today unveiled a total refresh of the company’s branding to coincide with a host of new leadership hires, a key AI-focused acquisition and product changes meant to shift the company into growth mode.
“We introduced groundbreaking new capabilities on our platform this year, and are transitioning into a strategic transformation partner for enterprises,” said Raj Sarkar, Chief Marketing Officer of CloudBees. “Some 70 percent of enterprise workloads still need to make the transition to the Cloud so we see a future that is hybrid and heterogeneous. Our brand needs to match the company’s ambitions and those of our customers.”
Founded in 2010, CloudBees introduced continuous integration for enterprises built on the Jenkins open-source project, which automated the software delivery lifecycle. Jenkins today is used by more than 10 million developers globally and has more than 40% of the CI/CD market share.
In the last year, CloudBees has launched the biggest update for Jenkins performance and scalability in over a decade by delivering support for high availability and horizontal scalability (HA/HS). The company also launched the CloudBees DevSecOps Platform responding to the modern era of cloud-native application development.
To reimagine the brand given the company’s evolution, the CloudBees internal team partnered with Motto, a global strategic brand agency focused on tech and innovation, to bring the vision to life with a new brand identity. The new CloudBees brand identity builds on the company’s legacy, while also energizing key elements to communicate its commitment to innovation and customer-centricity.
“The innovative people at CloudBees are boldly redefining the future of DevOps,” said Sunny Bonnell, Co-founder and CEO of Motto®. “Their commitment to innovation will reshape how developers and enterprises think about next-generation software delivery in an AI-augmented world.”
The branding process aimed to capture the unique DevOps approach that has fueled CloudBees’ success and will drive its growth in the future. Sarkar notes that the company has always prioritized flexibility, allowing developers to choose their preferred tools. Bees have been part of the company’s identity from its earliest days. Bringing those two elements together, the ultraviolet color palette reflects the unique vision of Bees.
Sarkar says the CloudBees marketing team was inspired to drive a rebrand that would measure up to the excitement and enthusiasm within the company over the prospects for driving growth in this continuing era of cloud transition.
“Our needs emanated from the shift in our strategic vision—we wanted a future-ready brand that reflected our values, our positioning, and our ambitions. Our customers had to be at the center of this work. We wanted a brand that would be forward-looking, moving into a brighter, more brilliant future together with our customers,” Sarkar said. “Our customers were evolving and we needed to evolve with them.”
Explore AITechPark for the latest advancements in AI, IOT, Cybersecurity, AITech News, and insightful updates from industry experts!
