Jeffs’ Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its majority-owned subsidiary, Fort Technology Inc. (“Fort”) (TSXV: FORT), has officially launched its innovative artificial intelligence (“AI”)-powered pest control mobile application, the Fort app, on the Google Play Store. Following the successful debut on the Apple App Store earlier this year, the Android launch marks the completion of Fort’s cross-platform rollout and another key step in Jeffs’ Brands’ strategy to expand its direct-to-consumer digital presence.
The Fort app empowers users to easily identify household pests using AI and offers customized treatment recommendations based on pest type, infestation severity, and user preferences. The app assists users in identifying household pests using AI and delivers customized treatment solutions based on pest type and infestation severity. Additionally, the app provides curated product suggestions, featuring Fort’s proprietary pest control solutions, enhancing user experience and driving engagement across Fort’s product ecosystem.
“The official launch of the Fort app on Android represents a major milestone in our digital transformation strategy,” said Eli Zamir, hief Executive Officer of Jeffs’ Brands. “With full availability across iOS and Android, Fort is now providing accessible, effective pest control solutions that strengthen our market leadership and accelerate growth in the e-commerce space.”
The Company is excited to see initial user feedback and engagement metrics following this dual-platform release and will provide further updates on adoption trends and performance.
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