Data Analytics

Fractal Named a Leader in Customer Data Analytics

Fractal maintains industry leadership for the third time, being the only provider in the evaluation with a multidisciplinary approach to problem solving and one of the only two providers with an AI Ethics committee and framework

Fractal, (, a global provider of artificial intelligence and advanced analytics solutions to Fortune 500® companies, today announced that it has been named a Leader among Customer Analytics Service Providers (CASPs) in the recent Forrester Wave™: Customer Analytics Service Providers, Q3 2021 report, published by the independent market research company, Forrester Research.

“We aspire to help our clients create a billion-dollar value by powering every human decision in the enterprise with AI, engineering and design,” said Pranay Agrawal, Co-founder and CEO, Fractal. “This report validates our leadership in turning insight into action and recognizes Fractal as a “Responsible AI” company with its AI ethics committee and framework.”

“Fractal Analytics drives impact with multidimensional customer analytics solutions.” – The Forrester Wave™: Customer Analytics Service Providers, Q3 2021. “In terms of capabilities, Fractal has long been a customer analytics juggernaut. Its Customer Genomics product provides next-best-experience personalization capabilities to clients, and its ability to apply emerging techniques such as reinforcement learning is unparalleled. The company also excels at turning insights into action, using its design practice to embed insights seamlessly into user workflows. It is one of only two providers in this evaluation with an AI ethics committee and framework.” The report concludes by saying, “Enterprises facing big, hairy challenges such as “How do I acquire and retain customers in the wake of a global pandemic?” should consider Fractal.” Download the full report.

Forrester Research assessed each organization in the report on thirty different criteria for three categories, including Current Offering, Strategy and Market Presence. Within the three categories, Fractal has received the highest possible score in 16 out of 30 criteria. This included the criteria of AI Ethics, Insights to action, Services Vision, Execution Roadmap, Planned Enhancements, Partner Ecosystem & Employee Experience.

This report is among the recent analyst recognition of Fractal’s AI and Analytics capabilities. Fractal was also named:

(1)  A Leader in The Forrester New Wave™: Computer Vision Consultancies, Q2 2020.

(2)  A Leader in The Forrester Wave™: Specialized Insights Service Providers, Q2 2020 and,

(3)  Honorable Vendor in Gartner’s Magic Quadrant for Data & Analytics Service Providers 2021

For more such updates and perspectives around Digital Innovation, IoT, Data Infrastructure, AI & Cybsercurity, go to

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