New investment brings total funds raised in 2021 to $99 million
Paystone, a leading payments and integrated software company, secures a $30 million investment from Crédit Mutuel Equity, the private equity arm of Crédit Mutuel Alliance Fédérale, one of France’s leading financial institutions. The funds will support Paystone’s ambitious growth strategy and further propel its best-in-class electronic payments and customer engagement technology platform.
Paystone gives businesses the ability to win more customers and drive growth through a fully integrated technology platform, which continues to generate a significant amount of interest in the market with an emphasis on service-oriented verticals.
“Winning more customers is a universal need among businesses of all sizes, and our integrated platform that seamlessly combines electronic payments acceptance with customer growth tools is the first of its kind in the market” says Tarique Al-Ansari, CEO of Paystone.
“Paystone’s track record is very impressive, like its young and talented management team. The company has a comprehensive product roadmap and a very compelling growth strategy, and we intend to further support Paystone in becoming a differentiated leader in this extremely dynamic market,” said David Dickel, Managing Director of Crédit Mutuel Equity in Canada. This transaction brings Crédit Mutuel Equity, an evergreen fund, as a minority shareholder in Paystone.
The company’s consistent revenue growth also earned Paystone a #84 ranking on The Globe and Mail’s 2020 list of ‘Canada’s Top Growing Companies’ and the #61 spot on The 2020 GROWTH500 list by Canadian Business. In addition to its impressive organic growth, Paystone completed five successful acquisitions in the past 18 months including the Forrester recognized DataCandy.
“An investor with the caliber of Crédit Mutuel Equity sets the stage for our company’s global expansion and opens doors beyond North America,” says Al-Ansari. “The support from such a highly respected European investor paired with our existing backers positions Paystone to continue to capitalize on both our organic and acquisitive growth strategies.”
The recent financial investments combined with Paystone’s pandemic-driven growth continue to accelerate the strategic evolution of the fintech company. Paystone entered the U.S. market for the first time in 2021 and is one of the fastest growing businesses in Canada with more than 30,000 merchant locations throughout North America.
Dynamic Digital Payments Market
Paystone’s electronic payments and digital tools are well situated for businesses recovering from the global pandemic. According to the latest report by Payments Canada, the shift to a cashless society accelerated in 2020 with credit card payments exceeding 70 percent of total transactions in Canada. Nearly 3.2 billion of those transactions were contactless, up 55 percent over the previous two years.
For more such updates and perspectives around Digital Innovation, IoT, Data Infrastructure, AI & Cybsercurity, go to AI-Techpark.com.
