Mendix appoints marketing leader Aviva Fink as Chief Growth Officer to drive global expansion
Mendix, a Siemens business and global modern enterprise development platform, today announced the appointment of Aviva Fink as Chief Growth Officer (CGO). Fink joins the executive leadership team to oversee the company’s global growth strategy, focusing on repositioning Mendix in an evolving enterprise technology landscape, accelerating customer acquisition, and strengthening strategic alliances.
Aviva brings a wealth of marketing and industry experience to her new role, and is widely recognized in AI, proptech, fintech and data sectors as a growth expert, strong storyteller and team builder with over 18 years of experience working with high-growth and publicly traded B2B, SaaS, and data and analytics companies.
Based in New York, Aviva was most recently Vice President for Marketing at Axion Ray. Prior to that, she served as Vice President of Global Marketing at Altus Group, where she was instrumental in transforming its go-to-market strategy and driving significant international expansion. She also participated in the birth of mobile data analytics companies and proptech companies,bringing Onavo (Meta), VTS, and Reonomy (Altus Group) to market, demonstrating the depth of her experience and career success. In 2022, Globe Street named Aviva a CRE Tech Influencer.
Mendix and Aviva have a shared history in start-up to scale-up. She has years of experience maturing organizations to operational excellence at scale. Mendix is reaching beyond the defined boundaries of low code and establishing new foundations in agentic development and enterprise automation. Aviva is uniquely qualified to craft that narrative and engineer a growth organization that supports this newly honed vision.
“Aviva is a visionary leader with a proven track record of driving sustainable revenue growth in complex technology environments,” said Raymond Kok, CEO of Mendix. “Her leadership will ensure that our ecosystem remains the definitive choice for enterprises looking to build a modern, adaptable software practice. We are thrilled that she has decided to join us and eager to see her skills and vision come to fruition.”
“I am delighted to join Mendix at this moment, when low-code, data and AI are fundamentally reshaping how enterprises operate,” said Aviva Fink. “Together with the rest of DISW, Mendix is building toward a future where intelligent applications span the entire value chain on a unified composable platform. Being part of this team is an opportunity to help organizations modernize faster, reduce complexity and turn their digital and agentic ambitions into measurable business outcomes.”
About Mendix
Mendix, a Siemens business, is the only low-code platform designed to address the full complexity of enterprise software development challenges. Deploying point solutions to departmental problems solves things at a micro level—but if you want to make a significant impact on your business, you need to go bigger and build powerful portfolios that move the needle sustainably and strategically.
With Mendix, enterprises can take on more complex, transformational initiatives by engaging everyone in capturing requirements, forming ideas, and embedding value assessment throughout the lifecycle of the software portfolio.
Focus on the right problems while relying on governance and control to avoid unnecessary risk. Mobilize your organization. Build the change readiness muscle. And when the next big idea drops, turn it into an outcome quicker.
More than 4,000 organizations in 46 countries use the Mendix low-code platform. An active community of over 300,000 developers has created over 950,000 applications – and counting.