Leading healthcare technology company receives honors for its “It’s About Time” campaign and customer service department
ModMed® has won a Gold Stevie® Award in the Marketing Campaign of the Year – Healthcare – Services category, and a Silver Stevie® Award in the Customer Service Department of the Year category in The 20th Annual American Business Awards®.
ModMed received top recognition for the “It’s About Time” campaign, which was created to offer a view of what life could be like if we reduced some of the burden physicians and medical practitioners experience. The campaign features a multi-channel distribution approach using digital and print ads, direct mailers, paid and organic social media, a refreshed website, and a video that humorously shows children portraying doctors and medical professionals dealing with the challenges of working in healthcare.
“We wanted to avoid all the typical conventions of healthcare advertising and instead lean into the real challenges medical providers and staff face every day,” said Adam Riff, chief marketing officer at ModMed. “In developing the ‘It’s About Time’ campaign, we focused on empathizing with their realities and bringing to life relatable pain points at different times of the day, as a way to demonstrate the value of time and what’s possible when providers and staff have more of it. I couldn’t be more proud of our marketing team for delivering a campaign with such impact.”
One judge noted, “The [It’s About Time] video is incredibly enjoyable, with engaging humor and empathy for anyone working in the healthcare community, and instantly strikes a chord with your audience.”
The American Business Awards recognized the company for its rapid and effective response to customer needs during the COVID-19 pandemic.
“At ModMed, we pride ourselves on achieving client satisfaction not only through our award-winning products but also by providing outstanding customer service,” said Rich Alessi, senior vice president of Customer Success. “We’re committed to helping our clients achieve their business goals through product, service and relationship development and have designed specialty-specific and role-specific customer success strategies to meet their needs. We listen and learn from the feedback of our clients, and customer satisfaction will always remain at the heart of what we do.”
ModMed provides a suite of healthcare solutions for specialty medical practices including its award-winning, electronic health record (EHR) systems, practice management, analytics and patient engagement tools.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, and more than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
Additional details about The American Business Awards and the list of 2022 Stevie winners are available at www.StevieAwards.com/ABA.
For more information, please visit modmed.com.
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