Acquisition strengthens data integrity portfolio with location data for advertising, measurement, and attribution
Precisely, a global leader in data integrity software, today announced it has signed a definitive agreement to acquire PlaceIQ, a leading data and technology provider that powers marketing and business decisions with location-based consumer insights. Financial terms were not disclosed.
The acquisition of New York-based PlaceIQ expands the Precisely data integrity portfolio to include mobile location data while also providing customers with broader access to enterprise-wide data management solutions, including data governance, data enrichment and additional location data attributes.
“Enterprises today are looking to make better decisions through data they can trust. Precisely offers a unique combination of software and data solutions to help companies achieve data integrity and improve decision making,” said Josh Rogers, CEO of Precisely. “The addition of PlaceIQ’s location data to our portfolio deepens that value proposition by providing our customers with market-leading data on consumer behavior. We look forward to accelerating PlaceIQ’s decade of innovation, offering new ways for enterprises to improve the accuracy, consistency and context of their data.”
The combination of PlaceIQ’s behavioral location intelligence and Precisely’s global geo-location products will create an industry leading enterprise solution to better connect real-world measurement to business decisions. With this acquisition, Precisely furthers its strategy to develop new products that improve enterprise operations, deliver better insights through data, and enhance customers’ end-user experience.
“This is a tremendous opportunity for PlaceIQ to further connect location intelligence to the marketing ecosystem through our ubiquitous industry partnerships and proven integrations,” said Duncan McCall, CEO and co-founder of PlaceIQ. “Precisely’s demographic and mapping data, coupled with its passion for tackling the most difficult data integrity problems, is a great fit for PlaceIQ and our clients. We believe our industry-leading offerings will be taken to the next level with Precisely’s investment and enterprise guidance.”
“PlaceIQ represents Precisely’s fifth add-on acquisition in less than a year of Clearlake and TA closing the Precisely transaction. This acquisition cements Precisely’s market leadership as a large scale industry consolidator in the broader data integrity software ecosystem,” said Behdad Eghbali, Founder and Managing Partner, and Prashant Mehrotra, Partner, of Clearlake. “We are thrilled to support Josh and team in utilizing our O.P.S.® framework to accelerate growth through this strategic acquisition that both expands Precisely’s total addressable market and enables further cross-sell opportunity.”
“Access to secure, accurate and reliable data is essential for businesses to thrive,” said Harry Taylor, Managing Director, and Michael Libert, Director, at TA. “With the acquisition of PlaceIQ, Precisely broadens its unique data offerings, leveraging behavioral location intelligence to enable its customers to make more strategic business decisions. We look forward to our continued partnership with Precisely as it completes this acquisition and explores opportunities for further growth and product innovation.”
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