Leo, Real’s AI-powered virtual concierge, will now proactively suggest tools and create personalized content for 22,000 agents; Real also previews Leo for Clients
The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, kicked off RISE 2024—Real’s signature annual agent conference—by unveiling Leo CoPilot, an innovative, proactive enhancement of its AI-powered virtual assistant for agents. Leo CoPilot will serve as an agent command center, anticipating each agent’s unique needs and providing personalized support. More than just a reactive tool, Leo CoPilot will become the main interface agents use to manage reZEN, Real’s proprietary software platform, transforming how they run their businesses and boosting productivity.
Real also unveiled Leo for Clients, scheduled for launch in 2025. This tool redefines client-agent interactions by allowing direct communication with Leo via standard SMS and iMessage. By handling routine inquiries with instant responses, Leo for Clients enhances the client experience, allowing agents to manage their time more effectively, reduce operational costs and focus on strategic efforts and relationship building.
“Technology is the backbone upon which Real was built, and we continue to push the limits when it comes to leveraging artificial intelligence to deliver solutions that provide our agents and their clients with a strategic advantage,” said Real Chairman and CEO Tamir Poleg. “Leo has been a game-changer since Day 1, and its new CoPilot capabilities will further transform how Real agents operate. Combined with Leo for Clients, we are making significant strides toward our mission of simplifying one of life’s most challenging transactions.”
Real was the first brokerage to offer an AI assistant that delivers tailored, context-aware responses, going beyond generic, automated answers. Powered by GPT technology and advanced machine learning, Leo is fully integrated with Real’s award-winning transaction management platform, reZEN. Since launching in summer 2023, Leo has handled over 180,000 context-specific inquiries, providing agents with instant, relevant support. By continuously learning from past interactions and anticipating each agent’s future needs, Leo significantly reduces the company’s reliance on support teams.
“We’ve always envisioned a world where Leo will take the initiative, proactively creating personalized marketing assets and daily playbooks to supercharge our agents’ productivity,” said Real Chief Technology Officer Pritesh Damani. “That vision is now a reality. Real agents now have a personal assistant that starts each day with a customized game plan—and takes charge of executing it.”
Leo CoPilot – The Next Level
Leo has been revamped with a fresh design and is now fully integrated with Real’s marketing and education platforms—including President Sharran Srivatsaa’s complete on-demand coaching library for tactical agent education. Some of its key enhancements include:
- Integration with the Real Design Center: Leo CoPilot leverages MLS data to proactively create sleek, branded content, whether it’s a “Just Sold” post or a new listing announcement, delivered at just the right time. It automates marketing by generating ready-made materials that agents can review and approve with just one click before sending them out.
- Tailored Training On Demand: Through its integration with Real Academy, Leo CoPilot gives agents instant access to Real’s entire catalog of training sessions and workshops. It can even retrieve specific information from recorded presentations, pinpointing exactly the right moments to provide relevant insights.
- Automated Broker Review: Leo CoPilot automatically scans documents for errors before they are sent to brokers, providing real-time feedback to agents on contracts. This helps to minimize back-and-forth communication and ensures smoother transactions.
- Explain My Payout: Once a transaction is closed, Leo CoPilot offers agents a detailed breakdown of their payout—even before the payment is made—at the push of a button.
Leo for Clients
Building on the same concept as Leo CoPilot, Leo for Clients will offer 24/7 access to property information and services through a dedicated phone line for each agent. At launch, clients will be able to interact with Leo for Clients via text message, enabling them to:
- Receive recommendations for available properties based on their search criteria
- Access open house information
- Schedule tours upon request
- Initiate a mortgage application
“Leo for Clients is more than just a tool; it’s a game-changing leap forward in how agents connect with their clients,” said Real President Sharran Srivatsaa. “By automating routine tasks and providing instant, personalized service, we empower agents to focus on what truly matters—building relationships and closing deals. This represents the future of real estate—seamless, efficient and client-centered—and we are proud to lead the charge.”
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