System1, The Creative Effectiveness Platform, announced today that it has joined Dawn, the premier portfolio of specialist marketing services agencies. This partnership enables Dawn agencies/clients to unlock deeper consumer insights and optimize their creative with System1’s industry-leading predictive testing platform and Guidance.
Rooted in pioneering behavioral science by psychologists Daniel Kahneman and Paul Ekman, System1’s ad testing platform, Test Your Ad, measures consumers’ emotional responses to forecast real-world short- and long-term commercial impact. With the world’s largest emotional response database comprised of more than 125,000 ads, brands gain a competitive edge by benchmarking their creative effectiveness against the wider category.
Beyond ad testing, System1’s Test Your Innovation and Test Your Brand platforms help marketers predict the commercial impact of ideas and evaluate the impact of advertising and innovation on brand health.
Dawn CEO Bob Kantor said, “System1 empowers marketers and talented agencies to create with confidence, maximizing performance and delivering measurable results. Their expertise seamlessly complements our portfolio of best-in-class agencies to deliver modern marketing solutions to our customers.”
Since 2000, System1 has helped the world’s largest brands harness consumer emotions to refine creative strategies and enhance campaign performance. Increasingly, more brands are shifting their budgets and creative to address long-term brand-building objectives. System1 provides a quick and predictive testing platform that delivers insights to maximize creative quality and media spend, as well as help marketers enhance their relationships with CFOs and CEOs alike. “We could not be more ecstatic to join this network of world-class independent, specialist agencies,” said Matt Owens, VP of Agency and Media Partnerships at System1. “Our mission is to help brands unlock the full potential of creative effectiveness, and partnering with Dawn amplifies that vision.”
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