TripAdd, an ancillary service provider within the Blue Ribbon Bags Group, completed its multi-million dollar acquisition of Eddy Travels. The Blue Ribbon Bags Group plans to leverage their existing relationship with over 300 OTAs to promote the innovative TripAdd solution as well as Eddy Travels’ A.I. powered chatbot.
TripAdd will function as an embedded white label marketplace for ancillary vendors & travel providers. TripAdd will be using real-time machine learning technology to optimize bundles of 3rd party ancillary services by using customer data points. Eddy Travels’ machine learning expertise will enhance TripAdd’s capabilities and provide a better user & travel experience within the TripAdd ecosystem.
Several travel vendors have agreed to provide discounted pricing to TripAdd so partners can offer value added services to their customers. Partners that include TripAdd in their booking flows will gain access to an ever-growing vault of ancillary products, along with receiving real-time intelligence from the TripAdd Partner Dashboard.
Eddy Travels will continue to operate its travel focused chatbot and will rebrand its assistant as ‘EddyAI’. Eddy AI’s assistant uses machine learning technology for natural language understanding and personalization. The AI assistant processes user messages and answers the most common customer questions instantly.
Edmundas Balčikonis, Co-Founder and CEO at Eddy Travels commented, “The whole Eddy Travels team is super excited to join the TripAdd family. We have been partnering with the TripAdd Team from the US for a while and working together has been great. With all the exciting opportunities in the travel industry, the time is perfect for a merger. We are eager to help the travel industry recover with TripAdd ancillary marketplace and AI assistant technology under the new Eddy AI brand.”
“We’re extremely excited to bring the Eddy Travels Team onboard. Their expertise in machine learning and language processing brings a huge boost to our Development Team,” said CEO of Blue Ribbon Bags and TripAdd, Gabriel Menkin. He added, “With this partnership and introduction of TripAdd, we’re better positioned to provide the best in class service providers to our customers.”
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