WebMD Health Corp., an Internet Brands company and a leader in health information services for consumers, physicians and other healthcare professionals, today announced it has acquired Mercury Healthcare, the technology and data analytics company.
Mercury Healthcare uses data and insights to help healthcare organizations build enduring relationships with patients. Mercury’s impressive suite of solutions provides health systems the ability to analyze, target and precisely communicate to the right patient with the right message all while empowering their clients with transparency, performance data and demonstrable ROI.
Mercury Healthcare will join WebMD Provider, WebMD’s market leading consumer/physician engagement and clinical education business.
“The addition of Mercury Healthcare accelerates our mission to inform every decision point along the patient’s journey, from Discovery to Recovery,” said Ann Bilyew, Internet Brands Senior Vice President, Health and Group General Manager, WebMD Provider Services. “Mercury is a major investment in our continuing strategy to empower clients with the best data, content, technology and services designed to revolutionize how health systems and payors engage their patients and members.”Better patient experience, better outcomes
The combination of WebMD and Mercury Healthcare will transform patient experience where the patient is at the center and clinicians, care managers and customers benefit from more efficient and effective communication with patients and caregivers.
“The merging of these two industry leaders will empower every health system with the solutions needed to ensure each and every patient receives the care they need when and how they need it,” said Bilyew.
“Mercury Healthcare is our trusted strategic marketing partner that not only helps us engage patients more effectively, they help us prove the value of our marketing investments,” said Val Lopez, Assistant Vice President, Digital and Marketing Technology, Baptist Health South Florida. “We’re excited that Mercury Healthcare joined WebMD. We see a clear opportunity in combining rich data sets, improving engagement and increasing personalization within our marketing programs.”
Terms of the acquisition were not disclosed.
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