Author : InfoSum

InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By enabling the connection of data sources across the marketing ecosystem without requiring data movement or exposure, InfoSum delivers the most secure, connected, and accessible data collaboration network in the world. As the foundational infrastructure underpinning WPP’s Open ecosystem, InfoSum powers trusted data collaboration across every cloud, client, and capability. Discover more at www.infosum.com.