Author : Simone Bohnenberger-Rich

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Simone Bohnenberger-Rich is the Chief Product Officer at Phrase, a leader in cloud-based localization technology. She joined in 2023, bringing extensive experience from her roles in AI and product leadership, including a notable tenure at Eigen Technologies as Senior Vice President of Product. At Eigen, she focused on AI and machine learning for natural language processing, aiding the company's growth from startup to successful B2B entity. Previously, Simone was a consultant at Monitor Deloitte, developing growth strategies in data and technology, and worked at McKinsey & Company and RBS in analytical roles. She holds a PhD in International Relations from the London School of Economics, supporting her understanding of global market dynamics.
Guest Articles

Localization 2025: The Rise of Data, ROI, and Specialization

Simone Bohnenberger-Rich
In mid-2025, localization is no longer niche. Data, ROI, and specialization now define how enterprises deploy scalable, AI-powered multilingual solutions. Advances in large language models...