Author : Tomas Forsbäck

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Tomas Forsbäck is the founder and CEO of Readpeak, the leading programmatic native advertising platform operating across 10 markets. Since launching the company in 2014, Forsbäck has built Readpeak to become a pioneer in programmatic content marketing, setting new industry standards across Europe. With a background in media and advertising, Forsbäck is recognized as an expert in programmatic technology and native advertising. His leadership combines entrepreneurial vision with a commitment to supporting both advertisers and premium publishers, ensuring sustainable value for the wider digital ecosystem.