Author : Jessica Saunders

Jessica Saunders is Vice President of Global Partner Success & Operations at Eyeota, where she leads strategy for data supply across the global marketplace. She oversees Data Partnerships, Taxonomy Management, Business Intelligence, and Data Operations, driving innovation and operational excellence across four continents. Under her leadership, Eyeota has evolved from a traditional third-party data marketplace into a holistic ecosystem for data companies, unlocking new monetization models and expanding offerings across ID-based, contextual, and platform-integrated solutions. Beyond her role, Jessica is a transformative leader in ad tech, passionate about ethical data practices and building inclusive, high-performing global teams. She has hosted industry roundtables at I-COM and AdMonsters, championing transparency and future-facing approaches to audience strategy. With experience at leading digital publishers and a career across the UK, North America, and Asia, Jessica brings a strong cross-cultural perspective to international growth and collaboration. Her ability to anticipate market shifts and drive innovation continues to shape the future of data-driven advertising.